You’ve probably already heard the term SEO and how important it is. But you don’t really understand how to use it effectively for your business. Understanding this online marketing strategy can help you attract more customers and increase your profits if you know how to do it right. Here’s some basic information about search engine optimization and three simple strategies an SEO expert can help you with for your business.

What is SEO?

The term stands for search engine optimization. It helps to rank websites within search engines so people can find the information they're looking for. These organic searches make up roughly 51% of all website traffic. This digital marketing strategy utilizes specific keywords that people type into search engines to determine the importance o