PPC is a type of search engine marketing (SEM) in which an advertiser will pay a website, like Google, every time one of its ads gets clicked. In other words, you only have to pay for the traffic that the site brings you. You pay per click. Best of all, you only spend money when it’s a person who’s interested in what you have to offer.
One of the best benefits of PPC is its expediency. If you wanted to rank organically, through SEO, it could take you months, or even years before your site graces the first page, let alone get ranked on the keyword. The PPC Chicago trusts allows you to go straight to the top for the keywords that you choose — the ones you would use to find your business.
PPC allows you to get in front of your potential new customers and compete in an overcrowded marketplace.
Another excellent benefit of PPC is that it’s so highly measurable. You can see what keywords are generating what impressions and leading to what conversions on your site and at what cost. There are swaths of data and research out there on how a PPC strategy performs.
Consider some of the following facts:
Our PPC philosophy makes us different from the other Chicago PPC companies you’ll see out there. We believe that a good campaign should be measured twice, cut once, and fine-tuned from there.
Every PPC campaign is as unique as every customer is, which is to say — very. We believe in making sure your campaign will directly help you achieve your business goals and will work with you to build the best campaign possible.
Once we believe we have a campaign that will get you visits every day, we let the data collect in Google Ads, making sure nothing is going haywire in the meantime.
As data accrues, we learn more and more about how people are searching and how our ads get shown. We use that data to gain insight that we then use to optimize the campaign with a set maintenance task. That’s why we offer the PPC Chicago trusts.
Every month, we’ll check to see if there any keywords that need to be paused — ones that are eating up too much of the daily spend or not converting. We’ll also make sure your keywords are bidding at the top of the page without overspending. We’ll make any adjustments, changes, or updates to your ads, too. We don’t stop there, either. We’ll also look at the search terms — the actual queries people are searching in Google — for new keyword ideas that we can use to get your ads in front of even more people.
Our dashboard allows us to provide full transparency on what we’re doing for your business and when. It features all-in-one reporting that allows you to see how much traffic your Google Ads campaign is getting, how much it’s costing you, what keywords are performing the best by sortable metrics (such as impressions, clicks, and more), and how much it’s all costing you. Our dashboard will even calculate the cost-per-action — how much your campaign is spending to get a conversion.
Contact our Chicago PPC company today to learn more and find out what sets us apart. Let us get your business the results it needs.
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