Search engine optimization (SEO) is something that every business needs to bring them to the next level. 67,000 searches are being made on Google every second, and you want to make sure that your business is appearing high on the results pages. SEO improves your visibility online to people searching, but you want to make sure you show up for local searches first.
Local SEO ensures that your business appears in local searches, and this is something that can help you attract more customers. It may seem like a challenging task, but there are professionals at local SEO companies that can help your online relevance. Keep reading to see how a local SEO company can help your business.
If you are currently involved in a business with a PPC company, you know how important that is to make sure that you keep up with the latest trends. The world of paid search business and marketing is changing daily. Customers using SEO services have a wide variety of options and each PPC company is vying for their attention. Here are four of the most current trends to watch if you are involved in the PPC business.
Today, a PPC company has many options if they want to expand their platforms. Broadening their platform base will have the added benefit of broadening their visibility as well as their users. Sites such as Instagram, Reddit, LinkedIn, Twitter, and Facebook are all platforms that can optimize pay-per-c
It comes as no surprise that American businesses spent about $65 billion on search engine optimization services in 2016 alone. This is why companies are spending big on SEO services and why you should too. Here are just a few of the advantages that search engine optimization (SEO) services can bring your business.
1. Boosts Website Traffic
First, consider that 93% of customers search for products and services from search engines -- Google, Yahoo, Bing, and others. SEO services ensure that your website ranks high on the search engine results pages (SERP). When online users search for your services and products, your SEO-optimized website will appear on the first pages of the search engines. As a result, more prospective customers w
Paid search advertising is one of the best ways to reach your target customers and increase sales. Approximately 50% of digital ad revenue comes from search engine ads. With potential customers performing 67,000 searches on Google every second, it’s important for you to stand out from the crowd. If you don’t know how to create pay per click (PPC) ads, there are PPC companies that can help you plan and execute campaigns. Here are the three top benefits of using a PPC service.
In order to be effective with search engine marketing, you need to perform keyword research and know exactly who you’re targeting as a customer. Many small business owners may simply throw a basic ad together hoping it will stic