Search Engine Optimization: 3 Benefits to Your Business

It comes as no surprise that American businesses spent about $65 billion on search engine optimization services in 2016 alone. This is why companies are spending big on SEO services and why you should too. Here are just a few of the advantages that search engine optimization (SEO) services can bring your business.

1. Boosts Website Traffic

First, consider that 93% of customers search for products and services from search engines -- Google, Yahoo, Bing, and others. SEO services ensure that your website ranks high on the search engine results pages (SERP). When online users search for your services and products, your SEO-optimized website will appear on the first pages of the search engines. As a result, more prospective customers w
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3 Top Benefits of Using a PPC Service

Paid search advertising is one of the best ways to reach your target customers and increase sales. Approximately 50% of digital ad revenue comes from search engine ads. With potential customers performing 67,000 searches on Google every second, it’s important for you to stand out from the crowd. If you don’t know how to create pay per click (PPC) ads, there are PPC companies that can help you plan and execute campaigns. Here are the three top benefits of using a PPC service.

Highly-Targeted Campaigns

In order to be effective with search engine marketing, you need to perform keyword research and know exactly who you’re targeting as a customer. Many small business owners may simply throw a basic ad together hoping it will stic
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SEO Optimization: How to Significantly Boost Your Business Online Presence

Having realized the importance of search engine optimization and the significance of search engine marketing to a company’s growth, business owners are spending top dollar on SEO services. In 2016 alone, U.S. businesses spent about $65 billion on SEO services. This underlines the significance of online marketing to the growth and success of businesses.

Should You Hire an SEO Company?

The great thing about SEO is that it will market your business online, rank it higher on search engines, and target customers more likely to buy your services and products. Simply put, SEO is your number one employee with many hats -- marketing agent, sales agent, and brand ambassador. Yes, you get all these perks from SEO services. However, search engine optimization is highly technical and requi
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How Can The Right Search Engine Marketing Services Improve Your Business Reach and Reputation?

In a world that is online more and more with each passing day, small businesses cannot afford to ignore the foundational components of strong digital marketing practices any longer. With more small businesses catching on to the latest digital advertising, content marketing, and website creation, you're probably wondering how you can keep pace. Rather than allowing your website, products, and services stagnate in a world rich with opportunity, it's best for everyone if you take matters into your own hands before it's too late. By investing in search engine marketing, such as campaigns using Google Ads and other techniques, it's possible to improve your small business in nearly every imaginable dimension. Here are just a few ways that sear

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