PPC Basic

Plan Feature Description Included in Plan
Media Spend Maximum media spend that will be managed with this plan <= $5,000
Setup Fee Required at sign up Additional charge
Campaign Setup If there is an existing campaign, we will pause it and create a new one Yes
Web-to-Lead Setup Setup a web-to-lead form that collects your important lead data and provides sales analytics. Yes
Phone Tracking Use our phone tracking service to track phone calls to a website. All programs include a credit towards the phone tracking service. Yes and $10 credit
Recurring Monthly
Pause Under-Performing Keywords Analyst reviews keywords and makes changes using performance metrics 2
Update Ad Copy Analyst will review ads and make relevant changes to them 2
Review Search Terms Analyst will review search terms and update negative keywords or the keyword list as needed 2
Modify Keyword Bids Analyst will review keywords by campaign and adjust bids accordingly 1
Optimization Task Any client requests such as budget change, keyword review, AdGroup Changes, client questions requiring a PPC analyst 2

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