As an online business, you want to make the most out of your ad budget. At least 75% of people state that paid Google Ads make it easier for them to find what they want. Using Pay-Per-Click (PPC) methods and strategies helps your business reach these customers but there are so many available out there for you to choose from. How do you know which ones are right for you? Here are the top five trending PPC strategies for 2020 you’ll want to pay attention to.
Pay-Per-Click automation can provide a powerful boost towards campaign performance improvement. In order to make the most out of this trending strategy, you will need to set up your conversion tracking accurately. Your website should also have excellent ad copy that identifies keywords and your target audience. If you do this effectively, you can be more hands-off with campaign automation management. You’ll also be able to focus more of your efforts to other income-producing activities.
This automated system optimizes conversions as well as the conversion values in action through machine learning. These include examples such as Target Return on Advertising Spend (ROAS), Enhanced Cost-Per-Click (CPC), and Target Cost-Per-Acquisition (CPA). As this system evolves, marketers will be able to focus their attention more on strategy and analytics.
Facebook and Google are the top dominant forces in paid search marketing. However, Amazon is right behind them as one of the fastest-growing advertisers. Amazon Ads can be displayed either on Amazon or off.
The biggest advantage that Amazon has with paid advertising over Facebook or Google is buyer intent. People are already in the mindset to buy when they visit Amazon. This isn’t necessarily the case with the other two platforms. By using Amazon Ads, you could see higher conversion rates with less cost.
The ability to add target audiences is a newer feature in Google Ads. With it, you can narrow down who is able to see your ads and save money on your advertising budget. You can narrow down your ad preferences by things such as age or household income. You can exclude people in certain income brackets that you think can’t afford your services. It also gives you the ability to layer audiences by using demographic targeting with keyword targeting to create ads that are highly relevant.
Search engine optimization and Pay-Per-Click work very well together. You can help these two strategies work even better together by analyzing which ad copy of yours is top-performing. Then create your blog posts and other website content based on that ad copy. Use long-tail keywords in paid search bidding strategies. Target competitor’s keywords with the PPC Auction Insights Report.
By using these top five trending PPC strategies for 2020, you’ll stay competitive in the marketplace. With your paid search advertising marketing strategies updated, you’ll reach more customers quickly and easily. Focus on what you do best and let the algorithms do the rest!
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