Paid search advertising can be a great way to attract more potential customers. You can increase the awareness of your products and services by 80% simply through a Google Ads Campaign. However, many businesses fail to utilize Pay Per Click (PPC) campaigns because they think they are too expensive. That doesn’t have to be the case. Here are five tips to maximize pay per click advertising spend on a tight budget.
When trying to get results with your search engine marketing, look for keywords that are high intent, low competition, and high volume. This can take some time to find. With a tight budget, you want to focus on keywords with high intent and low competition. This will help you connect with your target audience to create more profitable conversions without having to break the bank.
To run a more focused campaign on a tight budget, you can use small ad groups to reach your target audience. Choose different groups of keywords that have relevance to each other. This can help you improve your ad ranking and increase impression shares. You can also use negative keywords to improve your search engine optimization (SEO) by eliminating any potential placements that are irrelevant to your business. If you see that you’re getting many clicks without any conversions from an irrelevant keyword, you can add it to the negative section to improve the progress of your campaign.
When optimizing Pay Per Click ads, you will need to perform lots of testing. You can run A/B testing to determine how well various strategies, keyword groups, ad copies, and audience targeting are working for your campaign. This can be a bit expensive since you’ll be using your ad spend in order to test. But these tests are absolutely necessary to run highly optimized campaigns from the beginning.
You can lessen the financial blow by running these tests as fast as you possibly can, which is commonly referred to as rapid-fire testing. Rapid-fire testing will run your campaigns for at least four days, collects data on what’s working, and then pauses the campaigns that aren’t working well. This will allow you to allocate more of your ad spending towards more profitable campaigns.
Since you’re operating on a smaller budget, you probably already know how much you can spend for each Pay Per Click. You can set manual bids within Google Ads to set spending limits on your campaigns. This will help you hone in on what’s working to improve your paid search strategy.
Remarketing is the process of using lists of customers to attempt to reconnect with them. These types of campaigns can be highly profitable with fewer costs attached because it reaches out to an audience that is already familiar with you. You already know what hasn’t worked with them in the past, so you can create new campaigns that are far more appealing. The best use for remarketing campaigns is through Google display ads.
Creating Pay Per Click ads doesn’t have to be expensive. You have the ability to control how much you spend and still get great results. You may not reach the top of the rankings, but you still be able to scale your business effectively over time and increase your bottom line.
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