Paid search advertising is one of the best ways to reach your target customers and increase sales. Approximately 50% of digital ad revenue comes from search engine ads. With potential customers performing 67,000 searches on Google every second, it’s important for you to stand out from the crowd. If you don’t know how to create pay per click (PPC) ads, there are PPC companies that can help you plan and execute campaigns. Here are the three top benefits of using a PPC service.

Highly-Targeted Campaigns

In order to be effective with search engine marketing, you need to perform keyword research and know exactly who you’re targeting as a customer. Many small business owners may simply throw a basic ad together hoping it will stic

Having realized the importance of search engine optimization and the significance of search engine marketing to a company’s growth, business owners are spending top dollar on SEO services. In 2016 alone, U.S. businesses spent about $65 billion on SEO services. This underlines the significance of online marketing to the growth and success of businesses.

Should You Hire an SEO Company?

The great thing about SEO is that it will market your business online, rank it higher on search engines, and target customers more likely to buy your services and products. Simply put, SEO is your number one employee with many hats -- marketing agent, sales agent, and brand ambassador. Yes, you get all these perks from SEO services. However, search engine optimization is highly technical and requi

In a world that is online more and more with each passing day, small businesses cannot afford to ignore the foundational components of strong digital marketing practices any longer. With more small businesses catching on to the latest digital advertising, content marketing, and website creation, you're probably wondering how you can keep pace. Rather than allowing your website, products, and services stagnate in a world rich with opportunity, it's best for everyone if you take matters into your own hands before it's too late. By investing in search engine marketing, such as campaigns using Google Ads and other techniques, it's possible to improve your small business in nearly every imaginable dimension. Here are just a few ways that sear

When it comes to generating customers and conversions online, local SEO is crucial for your business. Approximately 93% of all online experiences for your potential customers begin with a search engine. Many of these searches involve looking for products and services in their local area. By utilizing SEO services, you’ll stand out above the crowd and make it more likely that these people will buy from you. Here are three key reasons you should use local SEO services for your business.

Better Online Visibility

If you want to increase your online visibility and attract more traffic and sales, you’ll need to have an online business citation. This is simply a mention of the name of your company, your business address, and phone number. Y