5 Tips To Maximize PPC Spend On A Tight Budget

Paid search advertising can be a great way to attract more potential customers. You can increase the awareness of your products and services by 80% simply through a Google Ads Campaign. However, many businesses fail to utilize Pay Per Click (PPC) campaigns because they think they are too expensive. That doesn’t have to be the case. Here are five tips to maximize pay per click advertising spend on a tight budget.

Choose The Right Keywords

When trying to get results with your search engine marketing, look for keywords that are high intent, low competition, and high volume. This can take some time to find. With a tight budget, you want to focus on keywords with high intent and low competition. This will help you connect with your ta
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Top 5 Trending PPC Strategies For 2020

As an online business, you want to make the most out of your ad budget. At least 75% of people state that paid Google Ads make it easier for them to find what they want. Using Pay-Per-Click (PPC) methods and strategies helps your business reach these customers but there are so many available out there for you to choose from. How do you know which ones are right for you? Here are the top five trending PPC strategies for 2020 you’ll want to pay attention to.

Campaign Automation

Pay-Per-Click automation can provide a powerful boost towards campaign performance improvement. In order to make the most out of this trending strategy, you will need to set up your conversion tracking accurately. Your website should also have

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Back to Basics: SEO for Beginner Businesses

You’ve probably already heard the term SEO and how important it is. But you don’t really understand how to use it effectively for your business. Understanding this online marketing strategy can help you attract more customers and increase your profits if you know how to do it right. Here’s some basic information about search engine optimization and three simple strategies an SEO expert can help you with for your business.

What is SEO?

The term stands for search engine optimization. It helps to rank websites within search engines so people can find the information they're looking for. These organic searches make up roughly 51% of all website traffic. This digital marketing strategy utilizes specific keywords that people type into search engines to determine the importance o
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