The Many Ways Voice Assistants Are Changing SEO

An overwhelming three-fourths -- or 75% -- of U.S. consumers with voice assistants use them daily. A study by Voicebot and Cerence shows that 83.8 million drivers use voice-assisted technology in their cars. A recent article by CNET discusses Google, Amazon, and Apple's initiatives to infuse voice assistants with lifelike personalities. With voice-assisted technology inarguably on the rise, how will the new method of searching shape the future of search engine optimization (SEO)?

1. It's Already Happening

Discussions of will it or won't it change SEO -- including organic and paid search -- are moot. Voice-assisted technology and voice-assisted search are already having an impact, and that impact will only continue to grow
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7 Search Engine Marketing Tips For Small Businesses

How easy is it for customers to find your product or service online? If you are looking to acquire more customers, you need to find a way to increase the potential of them finding you first rather than your competitors. With over 67,000 Google searches performed every second, customers may not even be aware your company even exists. How can you create an effective strategy for building an online presence? Here are some great search engine marketing tips for small businesses:

Do Your Research

In order to create an effective search engine marketing strategy, you need to do some careful research on your customers and competitors. Define your target audience and figure out what their motivations and needs are. How can yo

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5 Tips To Maximize PPC Spend On A Tight Budget

Paid search advertising can be a great way to attract more potential customers. You can increase the awareness of your products and services by 80% simply through a Google Ads Campaign. However, many businesses fail to utilize Pay Per Click (PPC) campaigns because they think they are too expensive. That doesn’t have to be the case. Here are five tips to maximize pay per click advertising spend on a tight budget.

Choose The Right Keywords

When trying to get results with your search engine marketing, look for keywords that are high intent, low competition, and high volume. This can take some time to find. With a tight budget, you want to focus on keywords with high intent and low competition. This will help you connect with your ta
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Top 5 Trending PPC Strategies For 2020

As an online business, you want to make the most out of your ad budget. At least 75% of people state that paid Google Ads make it easier for them to find what they want. Using Pay-Per-Click (PPC) methods and strategies helps your business reach these customers but there are so many available out there for you to choose from. How do you know which ones are right for you? Here are the top five trending PPC strategies for 2020 you’ll want to pay attention to.

Campaign Automation

Pay-Per-Click automation can provide a powerful boost towards campaign performance improvement. In order to make the most out of this trending strategy, you will need to set up your conversion tracking accurately. Your website should also have

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