Paid search advertising is one of the most effective tools in your digital marketing arsenal if you know how to use it. In fact, a Google Ads campaign can increase awareness of your business by almost 80%. But if your paid search campaigns are going well, it doesn't really pay to keep coasting along. Instead, you need to know when it's time to scale. If you're unsure when that moment is, here are a few tips to help you out.

Look for Signs of Growth

One of the first and most important things you can do to ensure your paid search advertising campaigns scale when they're supposed to is understanding what signs of growth look like. For starters, your click-through rates will start to peak. When this happens, it typica

An overwhelming three-fourths -- or 75% -- of U.S. consumers with voice assistants use them daily. A study by Voicebot and Cerence shows that 83.8 million drivers use voice-assisted technology in their cars. A recent article by CNET discusses Google, Amazon, and Apple's initiatives to infuse voice assistants with lifelike personalities. With voice-assisted technology inarguably on the rise, how will the new method of searching shape the future of search engine optimization (SEO)?

1. It's Already Happening

Discussions of will it or won't it change SEO -- including organic and paid search -- are moot. Voice-assisted technology and voice-assisted search are already having an impact, and that impact will only continue to grow

How easy is it for customers to find your product or service online? If you are looking to acquire more customers, you need to find a way to increase the potential of them finding you first rather than your competitors. With over 67,000 Google searches performed every second, customers may not even be aware your company even exists. How can you create an effective strategy for building an online presence? Here are some great search engine marketing tips for small businesses:

Do Your Research

In order to create an effective search engine marketing strategy, you need to do some careful research on your customers and competitors. Define your target audience and figure out what their motivations and needs are. How can yo

Paid search advertising can be a great way to attract more potential customers. You can increase the awareness of your products and services by 80% simply through a Google Ads Campaign. However, many businesses fail to utilize Pay Per Click (PPC) campaigns because they think they are too expensive. That doesn’t have to be the case. Here are five tips to maximize pay per click advertising spend on a tight budget.

Choose The Right Keywords

When trying to get results with your search engine marketing, look for keywords that are high intent, low competition, and high volume. This can take some time to find. With a tight budget, you want to focus on keywords with high intent and low competition. This will help you connect with your ta