As an online business, you want to make the most out of your ad budget. At least 75% of people state that paid Google Ads make it easier for them to find what they want. Using Pay-Per-Click (PPC) methods and strategies helps your business reach these customers but there are so many available out there for you to choose from. How do you know which ones are right for you? Here are the top five trending PPC strategies for 2020 you’ll want to pay attention to.

Campaign Automation

Pay-Per-Click automation can provide a powerful boost towards campaign performance improvement. In order to make the most out of this trending strategy, you will need to set up your conversion tracking accurately. Your website should also have