As an online business, you want to make the most out of your ad budget. At least 75% of people state that paid Google Ads make it easier for them to find what they want. Using Pay-Per-Click (PPC) methods and strategies helps your business reach these customers but there are so many available out there for you to choose from. How do you know which ones are right for you? Here are the top five trending PPC strategies for 2020 you’ll want to pay attention to.

Campaign Automation

Pay-Per-Click automation can provide a powerful boost towards campaign performance improvement. In order to make the most out of this trending strategy, you will need to set up your conversion tracking accurately. Your website should also have

You’ve probably already heard the term SEO and how important it is. But you don’t really understand how to use it effectively for your business. Understanding this online marketing strategy can help you attract more customers and increase your profits if you know how to do it right. Here’s some basic information about search engine optimization and three simple strategies an SEO expert can help you with for your business.

What is SEO?

The term stands for search engine optimization. It helps to rank websites within search engines so people can find the information they're looking for. These organic searches make up roughly 51% of all website traffic. This digital marketing strategy utilizes specific keywords that people type into search engines to determine the importance o